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Krista Gray
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The Power of Earned Media & Owned Content in the AI Era
Content and Media Krista 2/22/25 Content and Media Krista 2/22/25

The Power of Earned Media & Owned Content in the AI Era

As tools like ChatGPT and Gemini evolve, third-party mentions and owned content are more important than ever. Here’s how PR and owned content can build trust, boost visibility, and help position your brand for success in an AI-powered future of discovery.

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How to Write a Standout Byline (and Get It Published)
Content and Media Krista 11/23/24 Content and Media Krista 11/23/24

How to Write a Standout Byline (and Get It Published)

Want to craft a byline that grabs attention, engages readers, and gets published? Here are some of my best tips and go-to tactics.

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Why Op-Eds & Bylines Matter for Brand Building and SEO
Content and Media Krista 11/23/24 Content and Media Krista 11/23/24

Why Op-Eds & Bylines Matter for Brand Building and SEO

Contributed content isn’t just about sharing opinions or advice—it can also help establish brand credibility, increase organic traffic to your website, and improve your SEO rankings.

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